Thank you

April 26th, 2007 by Henry Copeland

Well, we’ll be taking a few surveys today. Hoping to reach maybe 100 bloggers by middle of next week, at which point we’ll be ready to shuck beta. Thank you to John Hlinko, John Aravosis, Christopher Conklin, Michael Bassik, Micah Sifry, and Amit Gupta for helping us conceptualize questions. And a huge thanks to the folks at SurveyMonkey, whose incredible service forms the backbone for the actual surveys.

Slashdot: “In the case of Canadian web site Digital Home, already hit with an advertising boycott by Bell Canada over the site’s pro-consumer editorial content, the site’s owner is now in danger of ending operations, apparently due to the inaccuracies of ComScore rankings. For example, Google Analytics reported Digital Home served up over 2.7 million page views in January to almost 250,000 unique visitors. A web buyer at one of Canada’s largest advertising agencies confirmed that ComScore reported just 32,000 visitors. Added to this is ComScore’s secretly-installed spyware troubles.”

“The goal of the IAB and its industry members is to achieve transparency in audience counts and to revise out-of-date methodologies, according to Rothenberg, adding that “despite a multiplicity of reported discrepancies in audience measurements, comScore and NNR each has resisted numerous requests for audits by the IAB and the Media Rating Council since 1999.”

Who is we?

March 27th, 2007 by Henry Copeland

Well, there’s a girl named Eugenie and a guy named Noah.

Speaking on a panel at OMMA Hollywood, I heard about a recent study by Jupiter Research about “advertising on social media.” Someone mumbled something about “only 9% of social media readers are influentials,” which flies directly in the face of what we’ve seen in the past about readers of political blogs. (Where something like 70% are influentials in the Roper definition.) The report costs $1500… anyone got a synopsis… or a copy of the real thing?

Seems to me that taling about “social media” can be dangerously like talking about “printed products”… it’s a huge category that is on the verge of masking more than it reveals.

According to Forbes,

The Face of fame is changing. The ranks of the world’s celebrities used to be dominated by millionaire actors, athletes and musicians, but the Internet has leveled the playing field. A kid with a video camera has access to as large an audience as the biggest Hollywood star. A mom with a blog can attract more readers than a best-selling author. And an opinionated entrepreneur can become a guru to millions.

In fact, in a universe that is now intensely quantifiable, Forbes definition of fame is still incredibly arbitrary. Compare Forbes’ “webceleb” popularity with monthly page impressions (from Blogads and Sitemeter.)