IAB complains about comScore and Nielsen/NetRatings

“The goal of the IAB and its industry members is to achieve transparency in audience counts and to revise out-of-date methodologies, according to Rothenberg, adding that “despite a multiplicity of reported discrepancies in audience measurements, comScore and NNR each has resisted numerous requests for audits by the IAB and the Media Rating Council since 1999.”

Comments are closed.