Comscore + Nielsen = FAIL

Brian Stetler notes: “While Nielsen reported 8.9 million visitors to Hulu in March, another measurement firm, comScore, counted 42 million. Exacerbating the confusion, Nielsen’s numbers for April show Hulu losing audience while still managing to add video views, also known as streams.”

Meanwhile, the smart folks at Quantcast think that Hulu has 16 million.



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