Archive for the ‘Uncategorized’ Category

Outsourcing newsroom jobs to India

Friday, May 11th, 2007

As the business of news becomes commoditized, it’s possible the only media jobs remaining in America are those in which unique context and voice — blogging! — can’t be transplanted.

Some data breakouts coming tomorrow

Monday, May 7th, 2007

Tomorrow we turn on data breakouts for some fun questions: when did you start reading blogs, do you floss regularly, your average round-trip commute and cats or dogs?

If your blog has these graphs set to “public,” they’ll be available via the front page, your account interface or at a URL like

Here’s a preview for graphs of responses to the Blogads blog.

After that’s working smoothly, we’ll turn on individual blogger access to his/her own blog survey results.

IAB complains about comScore and Nielsen/NetRatings

Monday, April 23rd, 2007

“The goal of the IAB and its industry members is to achieve transparency in audience counts and to revise out-of-date methodologies, according to Rothenberg, adding that “despite a multiplicity of reported discrepancies in audience measurements, comScore and NNR each has resisted numerous requests for audits by the IAB and the Media Rating Council since 1999.”

Slides for Blogebrity panel at SXSW

Monday, March 19th, 2007

According to Forbes,

The Face of fame is changing. The ranks of the world’s celebrities used to be dominated by millionaire actors, athletes and musicians, but the Internet has leveled the playing field. A kid with a video camera has access to as large an audience as the biggest Hollywood star. A mom with a blog can attract more readers than a best-selling author. And an opinionated entrepreneur can become a guru to millions.

In fact, in a universe that is now intensely quantifiable, Forbes definition of fame is still incredibly arbitrary. Compare Forbes’ “webceleb” popularity with monthly page impressions (from Blogads and Sitemeter.)