Starbucks blog readers
Thursday, July 12th, 2007Check out the results for the Starbucks gossip blog here.
Check out the results for the Starbucks gossip blog here.
Agonist, Instapundit and LargeheartedBoy.
LHB is off the charts for social bookmarking and tagging; readers are 2x-4x more likely to use del.icio.us, Digg, Flickr, and Stumbleupon. Readers of both Agonist and Instapundit have very similar curves for valuing news sources, with a huge preference for information consumed via blog. Instapundit’s beer graph is fun, and 3/4 of Agonist readers have not shopped at the world’s largest retailer in the last month.
The first blog I ever read, back in 2000 long before the site was even known as a blog, was Jim Romenesko’s Obscure Store and Reading Room. So I get a special meta-recursive pleasure both in seeing Obscure Store’s reader demographics and reading those same readers’ thoughts on those results. It’s “media in the round.”
Turns out SurveyMonkey’s upgrade to a new platform last month caused some data-base export issues; we’ve had to rewrite algorythms that turn data into graphics. We’ll be back up to speed tomorrow.
Taegan Goddard sums up his readership. Here’s PW’s data on a single page.
The survey will be offline tonight while the awesome folks at SurveyMonkey take a huge gulp and launch their new platform.
Still working some kinks out on this feature, but feel free to try it. Click “account” and then “end survey,” then go to “manage survey data” and flip some of the graphs over to “public.”
You’ll then be able to publish results like these, for the Blogads.com weblog.
The data is still jelling, but we’ve decided to release some preview slices for things like flossing, commutes and pet preferences. Here’s an aggregate view of those answers. You can see this data for individual blogs by clicking on the icons on the front page.
Blogs who have more than 20 responses to their own surveys can log in, click “account” and see data for age, sex, income, location, education level, party affiliations, party preferences, ethnicity, religion and, to wash all that dry data down, beer preferences. (Right now, this core data is locked private until the survey is completed so results don’t skew ongoing surveys.)
We’re playing around with badges that bloggers could use to link to their stats pages. Here are some ideas. Any preferences or suggestions?
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As the business of news becomes commoditized, it’s possible the only media jobs remaining in America are those in which unique context and voice — blogging! — can’t be transplanted.