Archive for May, 2009

All the young Tweeps: Perez twitter demographics

Tuesday, May 19th, 2009

Turns out the people following Perez Hilton’s Twitter musings are significantly younger than readers of his blog.

Nearly 21% of Perez’s Twitter followers are under 18, while just 9.6% of readers are younger than 18.

Is this because abbreviated teen literacy makes 140 characters a sweet spot for content? Or because school-confined teenagers rely on cellphone access to Twitter to get news fixes that they can’t otherwise easily access, via laptops and desktops, during the school day?

These results are taken from a survey Perez did of his Twitter readers last month using the standard Blog Reader Project survey compared against his survey of readers last fall.

I’m pretty sure this is the first head-to-head comparison of the demographics of a blog versus its parallel Twitter audience. (For context, other recent studies have shown that women are less likely to be followed on twitter AND that young folks are under-represented among tweeters.

Some other differences between Perez’s Twitter followers and the readers of his blog:

a) There are fewer Democrats among Perez’s twitter fans (55%) versus readers of (62%.) And nearly twice as many twitter libertarians. (What do you make of THAT one?)

b) Perez’s Twitter readers are also more likely to attend church versus readers of his blog (43% versus 37%.)

c) And while readers of are overwhelmingly female (88%), Perez’s twitter readership is even MORE overwhelmingly female (92%.)

d) Finally, it also turns out that Perez’s Twitter followers are significantly more likely to leave comments on blogs than are his blog readers. (54% versus 31%.)

You can see the specific data comparisons here.

And here are more details from the audience demo and here’s the Perez Twitter survey result.

If other folks with dual blog authors with parallel Twitter identities want to try this comparison, give us a shout. We’d love to see how these results compare.

Update: Hey followers leaving comments here, please tell us how old you are!

Comscore + Nielsen = FAIL

Friday, May 15th, 2009

Brian Stetler notes: “While Nielsen reported 8.9 million visitors to Hulu in March, another measurement firm, comScore, counted 42 million. Exacerbating the confusion, Nielsen’s numbers for April show Hulu losing audience while still managing to add video views, also known as streams.”

Meanwhile, the smart folks at Quantcast think that Hulu has 16 million.