Want to take the reader survey for the BRPâ€™s own blog? Go express your own blog reader demographics.
Archive for April, 2007
Well, weâ€™ll be taking a few surveys today. Hoping to reach maybe 100 bloggers by middle of next week, at which point weâ€™ll be ready to shuck beta. Thank you to John Hlinko, John Aravosis, Christopher Conklin, Michael Bassik, Micah Sifry, and Amit Gupta for helping us conceptualize questions. And a huge thanks to the folks at SurveyMonkey, whose incredible service forms the backbone for the actual surveys.
Slashdot: â€œIn the case of Canadian web site Digital Home, already hit with an advertising boycott by Bell Canada over the siteâ€™s pro-consumer editorial content, the siteâ€™s owner is now in danger of ending operations, apparently due to the inaccuracies of ComScore rankings. For example, Google Analytics reported Digital Home served up over 2.7 million page views in January to almost 250,000 unique visitors. A web buyer at one of Canadaâ€™s largest advertising agencies confirmed that ComScore reported just 32,000 visitors. Added to this is ComScoreâ€™s secretly-installed spyware troubles.â€
â€œThe goal of the IAB and its industry members is to achieve transparency in audience counts and to revise out-of-date methodologies, according to Rothenberg, adding that â€œdespite a multiplicity of reported discrepancies in audience measurements, comScore and NNR each has resisted numerous requests for audits by the IAB and the Media Rating Council since 1999.â€