Archive for April, 2007

Meta fun: take this blog’s own survey

Friday, April 27th, 2007

Want to take the reader survey for the BRP’s own blog? Go express your own blog reader demographics.

Thank you

Thursday, April 26th, 2007

Well, we’ll be taking a few surveys today. Hoping to reach maybe 100 bloggers by middle of next week, at which point we’ll be ready to shuck beta. Thank you to John Hlinko, John Aravosis, Christopher Conklin, Michael Bassik, Micah Sifry, and Amit Gupta for helping us conceptualize questions. And a huge thanks to the folks at SurveyMonkey, whose incredible service forms the backbone for the actual surveys.

Canadian ComScore debacle

Thursday, April 26th, 2007

Slashdot: “In the case of Canadian web site Digital Home, already hit with an advertising boycott by Bell Canada over the site’s pro-consumer editorial content, the site’s owner is now in danger of ending operations, apparently due to the inaccuracies of ComScore rankings. For example, Google Analytics reported Digital Home served up over 2.7 million page views in January to almost 250,000 unique visitors. A web buyer at one of Canada’s largest advertising agencies confirmed that ComScore reported just 32,000 visitors. Added to this is ComScore’s secretly-installed spyware troubles.”

IAB complains about comScore and Nielsen/NetRatings

Monday, April 23rd, 2007

“The goal of the IAB and its industry members is to achieve transparency in audience counts and to revise out-of-date methodologies, according to Rothenberg, adding that “despite a multiplicity of reported discrepancies in audience measurements, comScore and NNR each has resisted numerous requests for audits by the IAB and the Media Rating Council since 1999.”