Archive for March, 2007

Who is we?

Tuesday, March 27th, 2007

Well, there’s a girl named Eugenie and a guy named Noah.

Jupiter study on advertising and social media

Monday, March 19th, 2007

Speaking on a panel at OMMA Hollywood, I heard about a recent study by Jupiter Research about “advertising on social media.” Someone mumbled something about “only 9% of social media readers are influentials,” which flies directly in the face of what we’ve seen in the past about readers of political blogs. (Where something like 70% are influentials in the Roper definition.) The report costs $1500… anyone got a synopsis… or a copy of the real thing?

Seems to me that taling about “social media” can be dangerously like talking about “printed products”… it’s a huge category that is on the verge of masking more than it reveals.

Slides for Blogebrity panel at SXSW

Monday, March 19th, 2007

According to Forbes,

The Face of fame is changing. The ranks of the world’s celebrities used to be dominated by millionaire actors, athletes and musicians, but the Internet has leveled the playing field. A kid with a video camera has access to as large an audience as the biggest Hollywood star. A mom with a blog can attract more readers than a best-selling author. And an opinionated entrepreneur can become a guru to millions.

In fact, in a universe that is now intensely quantifiable, Forbes definition of fame is still incredibly arbitrary. Compare Forbes’ “webceleb” popularity with monthly page impressions (from Blogads and Sitemeter.)