Well, thereâ€™s a girl named Eugenie and a guy named Noah.
Archive for March, 2007
Speaking on a panel at OMMA Hollywood, I heard about a recent study by Jupiter Research about â€œadvertising on social media.â€ Someone mumbled something about â€œonly 9% of social media readers are influentials,â€ which flies directly in the face of what weâ€™ve seen in the past about readers of political blogs. (Where something like 70% are influentials in the Roper definition.) The report costs $1500â€¦ anyone got a synopsisâ€¦ or a copy of the real thing?
Seems to me that taling about â€œsocial mediaâ€ can be dangerously like talking about â€œprinted productsâ€â€¦ itâ€™s a huge category that is on the verge of masking more than it reveals.
According to Forbes,
The Face of fame is changing. The ranks of the worldâ€™s celebrities used to be dominated by millionaire actors, athletes and musicians, but the Internet has leveled the playing field. A kid with a video camera has access to as large an audience as the biggest Hollywood star. A mom with a blog can attract more readers than a best-selling author. And an opinionated entrepreneur can become a guru to millions.
In fact, in a universe that is now intensely quantifiable, Forbes definition of fame is still incredibly arbitrary. Compare Forbesâ€™ â€œwebcelebâ€ popularity with monthly page impressions (from Blogads and Sitemeter.)