Turns out the people following Perez Hilton’s Twitter musings are significantly younger than readers of his blog.

Nearly 21% of Perez’s Twitter followers are under 18, while just 9.6% of PerezHilton.com readers are younger than 18.

Is this because abbreviated teen literacy makes 140 characters a sweet spot for content? Or because school-confined teenagers rely on cellphone access to Twitter to get news fixes that they can’t otherwise easily access, via laptops and desktops, during the school day?

These results are taken from a survey Perez did of his Twitter readers last month using the standard Blog Reader Project survey compared against his survey of PerezHilton.com readers last fall.

I’m pretty sure this is the first head-to-head comparison of the demographics of a blog versus its parallel Twitter audience. (For context, other recent studies have shown that women are less likely to be followed on twitter AND that young folks are under-represented among tweeters.

Some other differences between Perez’s Twitter followers and the readers of his blog:

a) There are fewer Democrats among Perez’s twitter fans (55%) versus readers of PH.com (62%.) And nearly twice as many twitter libertarians. (What do you make of THAT one?)

b) Perez’s Twitter readers are also more likely to attend church versus readers of his blog (43% versus 37%.)

c) And while readers of PerezHilton.com are overwhelmingly female (88%), Perez’s twitter readership is even MORE overwhelmingly female (92%.)

d) Finally, it also turns out that Perez’s Twitter followers are significantly more likely to leave comments on blogs than are his blog readers. (54% versus 31%.)

You can see the specific data comparisons here.

And here are more details from the PerezHilton.com audience demo and here’s the Perez Twitter survey result.

If other folks with dual blog authors with parallel Twitter identities want to try this comparison, give us a shout. We’d love to see how these results compare.

Update: Hey followers leaving comments here, please tell us how old you are!

Brian Stetler notes: “While Nielsen reported 8.9 million visitors to Hulu in March, another measurement firm, comScore, counted 42 million. Exacerbating the confusion, Nielsen’s numbers for April show Hulu losing audience while still managing to add video views, also known as streams.”

Meanwhile, the smart folks at Quantcast think that Hulu has 16 million.

Bloggerz R stoopid?

September 12th, 2007 by Henry Copeland

The frequency with which journalists poke fun at bloggers is a measure of journalists’ insecurity about their own skills and/or industrial future. Recall Boston Globe columnist Hiawatha Bray, who had the temerity in early 2002 to declare that “blogging is an ephemeral fad, destined to burn itself out in a year or two.” Bray later became a blogger and, in 2004, was shredded by not-yet-extinct bloggers for his perceived abuses of blogging culture.

The days of blogger-bashing are on the wane, though, as the publishing industry’s plummeting ad sales prompt many journalists to consider hanging out their own blog-shingles.

So it was a bracing splash of deja vu to find Washington Post’s Richard Cohen taking a potshot at bloggers. In his post Labor Day “list of major news events that you might have missed,” Cohen wrote that “a survey of political bloggers showed that 94 percent of them had never been out of the country or read anything other than a Harry Potter book.”

Bloggers took the bait. Writing in the Atlantic, Matthew Yglesias called the column “totally unfunny” and Cohen “weird.”

Markos Moulitsas went ballistically anecdotal, detailing both his own and his son’s numerous passport stamps.

Duncan Black matched Cohen’s attempted satire with the real thing, leding with “TEH BLOGGURZ ARE TEH STUPIDDDDDZZZZ!!!!!!” (You have to visit Icanhascheezburger to understand the weird vein of pure i-silliness Duncan’s tapping.) Duncan then proceeded, as always, to shred the underlying logic:

The idea that beltway journalists are uniquely experienced or informed about anything other than what it’s like to be a beltway journalist is absurd, and of course says quite a bit about what beltway journalists actually know about the world.

He could, of course, have added:


So what’s is the real data? First, the Blog Reader Project (surveying 180,000 readers of more than 1400 blogs at last count) found that 60-70% of blog readers have passports, versus just 25% of all Americans. Here’s the graphic indicating that nearly 70% of DailyKos readers have passports. (Last I saw, roughly 40% of the Washington Post’s reader have passports, though I can no longer find this figure sourced online.)

Who has the highest brow? In other words, “who reads Dave Eggers and Malcolm Gladwell versus JK Rowling?” Well, 79% of DailyKos readers are college graduates, versus just 72% of Washington Post readers.

But Cohen’s article was satire sprinkled with irony, and some of his jibes skated beyond being humorously absurd to being wishfully constructed inversions of reality. (”People magazine admitted that there is no such person as Lindsay Lohan.”) So, if Cohen’s true intention was, in fact, to celebrate blogging’s intellectual ascendence, maybe the joke is on us dumb bloggers after all.

Check out the results for the Starbucks gossip blog here.

Agonist, Instapundit and LargeheartedBoy.

LHB is off the charts for social bookmarking and tagging; readers are 2x-4x more likely to use del.icio.us, Digg, Flickr, and Stumbleupon. Readers of both Agonist and Instapundit have very similar curves for valuing news sources, with a huge preference for information consumed via blog. Instapundit’s beer graph is fun, and 3/4 of Agonist readers have not shopped at the world’s largest retailer in the last month.

The first blog I ever read, back in 2000 long before the site was even known as a blog, was Jim Romenesko’s Obscure Store and Reading Room. So I get a special meta-recursive pleasure both in seeing Obscure Store’s reader demographics and reading those same readers’ thoughts on those results. It’s “media in the round.”

Speed bump…

June 7th, 2007 by Henry Copeland

Turns out SurveyMonkey’s upgrade to a new platform last month caused some data-base export issues; we’ve had to rewrite algorythms that turn data into graphics. We’ll be back up to speed tomorrow.

Taegan Goddard sums up his readership. Here’s PW’s data on a single page.

You can now post links to individual survey results. For example, here’s a link to the ages of reader of Blogads blog.

The survey will be offline tonight while the awesome folks at SurveyMonkey take a huge gulp and launch their new platform.